Posts tagged ‘marketing’

Big Breweries trying to get smaller, smaller Breweries trying to get bigger!

I wrote an article back about the macrobreweries, namely Anheuser-Busch (AB), Miller and Coors all trying to act smaller with lines of their beer trying to be marketed as craft beer. AB has taken it to a whole new level deciding last month after 111 years that Michelob is now a craft beer! If you [...]

Beer prices may go up!!!! Agggghhhhh!!!

Here’s a sad article I found today about shortages around the world causing beer prices to go up due to the increase in price of hops.  Here is the devastating article! Tightening supply of hops could mean rising price of local beer BY JOHN BREWER Pioneer Press Article Last Updated: 11/06/2007 11:24:56 PM CST var requestedWidth [...]

Even the Anheuser Busch and the other big guys know the significance of the Craft beer market

I just read a great article today talking about what I was starting to notice: The big guys are making beer and not using their name on the bottles. It is craft beer, but with the distribution channels that all the big guys have, its very easy to get market penetration. Here is some of [...]

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