I just read a great article talking about how beer prices going up will make people take beer more seriously and not thinking of beer & food pairing being cheap light lager paired with a hot dog at a ball game! Here is some of the article:

Big Bucks for Beer

Nov 28 2007

Why expensive beers are . . . expensive

Buying a case of craft beer for $28 is not bad these days. Most craft beers go for $8 per six-pack, with comparable specialty imports priced a bit higher. But four years ago I paid $28 for a single bottle of De Dolle Brouwers 20th-anniversary ale at a Belgian beer joint named Monk’s Café in Philadelphia. It was a remarkable 750-milliliter bottle that I split with three friends—but it still cost $28.

Think that’s crazy? Then so was the $45 I spent last month on a bottle of a fairly average cabernet-shiraz blend at a local restaurant. We’ve grown as accustomed to paying those prices for wine as we have to paying bottom-dollar prices for beer. But all that is changing as a handful of brewers challenge boundaries of formulation, vision, and marketing—and in the process open up craft beer to new price levels.

Consider the most expensive regularly released beer in the world, Samuel Adams Utopias, with a retail price between $120 and $160. The 2007 release of Utopias is also the world’s strongest beer, at 27 percent alcohol by volume. (Despite cries of “That’s not really beer!” Utopias certainly is beer. It was made from almost all malt, though small amounts of maple syrup were used; it was fermented to its full strength; and there was no distillation, fortification, or concentration used, which would be illegal under the terms of Boston Beer’s brewing license.) But that’s not why it’s so pricey. It’s a blend of rare and expensive aged beers, some dating back 13 years and most aged in a variety of barrels: bourbon, sherry, port, and scotch. There are, as company founder and president Jim Koch puts it, “a ton of ingredients in there, and it takes time measured in months and years.” The process also includes years of research and ideas that didn’t pan out, yeast breeding and training, the patience to hold onto the older beers, and careful blending. The bottle’s pretty nifty too: It’s an individually numbered, copper-toned decanter in the shape of a brew kettle, complete with working doors.

As always read the rest of the article here.

Sam Adams - Utopia

Here is a picture of Sam Adams – Utopia

Company News: I am going to be given a first round website design document by the end of the month. I will post what I can so you guys can leave comments on if you like it or not!

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