How many companies do you know that when supplies are high in demand, they help their competitors by giving them excess supplies that they have?  This is exactly what founder of Sam Adams Jim Koch is doing and its called the Hops Sharing Program.  As you may already know, there is a huge hops shortage right now where supplies aren’t just much higher but often times unavailable.  This is when Jim looked at his own supplies and decided that he could afford to sell some of his hops at cost to help out the industry as a whole.   If this isn’t one of the nicest things a competitor has done for his competition, then I don’t know what is.  I challenge the other big guys out there to look at their own supplies and do the same thing, you know who you are.  That being said, I know what beer I will be ordering tonight!

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