Posts tagged ‘Beer’
I just read a great article today talking about what I was starting to notice: The big guys are making beer and not using their name on the bottles. It is craft beer, but with the distribution channels that all the big guys have, its very easy to get market penetration. Here is some of the article.. and as always you can click below to read the entire article.
Giant brewers think small
Major producers use size to muscle into the craft-beer market.
For years, makers of small-batch “craft” beers have been chipping away at the market share of America’s three beer giants. Now, the big brewers are craftily playing the same game, and winning back much of the momentum.
The major brewers generally avoid using the parent company’s name on the labels for their craft beers. Anheuser-Busch Cos., for example, lists Green Valley Brewing Co. as the maker of its Wild Hop Lager, an organic beer. Sunset Wheat from Jacob Leinenkugel Brewing Co., is owned by SABMiller PLC. Blue Moon Brewing Co. is a fully-owned subsidiary of Molson Coors Brewing Co., but the parent company isn’t mentioned on its beer labels.
Through the first eight months of this year, retail sales of craft beers made by those companies or their affiliates grew at nearly three times the rate of independent craft brews, according to market-research firm Nielsen Co.
Sales of craft beers affiliated with the big three brewers in grocery, drug, convenience and major-market liquor stores surged 45 percent to $177 million through Aug. 25 against year-earlier levels, excluding sales at Wal-Mart Stores Inc., Nielsen found. (Wal-Mart doesn’t supply sales data to Nielsen or any other data-tracking firm.) Sales of independent craft brands rose 16 percent to $531 million.
Read the rest of the article here
I just read a cool article talking about how craft beer is taking off in Asia!! This stuff is just getting so huge everywhere and its just a very exciting time to be in the market! I gotta say that I made that last post entirely too formal!! I promise not do that from now on! It takes too long to write. It was good practice for me and maybe it can go into my PR/press release/marketing campaign, whatever! Anyways heres some of the article that i found interesting.
“Specialty Beers on the Rise in the Land of Sake
BEER aficionados who move to Asia discover quickly that they need to scale back their expectations. Major cities offer a fair selection of British and Belgian ales and German Pilseners, but outside of the occasional brewpub, such as Brewerkz in Singapore, there is little in the way of fresh, flavorful beers. And once you head outside of those major cities, your choices often become limited to a Heineken, a Tiger or the local Pilsener.
But there’s hope brewing in Japan. Thirteen years after it legalized microbreweries, the country has produced craft brewers who can hold their own with the best that the United States and Europe have to offer. Their pale ales are as refreshingly hoppy as Sierra Nevada, from the United States; their whites are as fruity and fresh as Hoegaarden from Belgium; and their barley wines, in their tendency to mellow and mature over the years into a syrupy, portlike digestif, match up with Thomas Hardy’s Ale from England.
That doesn’t mean that Japan’s beers are clones of those from other countries. At first, the wide array of styles and the fresh, bold taste that’s missing from most bottled European beers remind you of American microbrews. But try a few more and you’ll notice more subtlety in the flavors; while a beer may smell citrusy and hoppy, the bitter hops flavor fades after the first sip and the sweet malt flavors step forward. You may notice multiple flavors — caramel, fruit, ginger and other spices — playing off each other.”
You can read the article in its entirety here.
Cheers! And have a happy halloween!!